Our Story
About Wild Coast Tours
Wild Coast Tours designs and facilitates founder-led Wild Coast journeys built around culture, adventure, scenery, and the local relationships that make the route possible.
The Beginning
Wild Coast Tours was founded by John-Georg Weschta, a white South African who grew up in Coffee Bay alongside the local Xhosa-speaking community and speaks isiXhosa fluently. That upbringing created a deep connection to the land, the people, the language, and the rhythm of the coast.
The business exists to share that connection through carefully curated, bookable journeys. Into the Wild brings together remote coastline, ocean activities, waterfalls, caves, local food, music, storytelling, and genuine cultural interaction across a 10-day route, while newer fishing and horse-trail routes focus that same approach into more specialised adventures.
In this phase, Wild Coast Tours acts as a product creator, coordinator, and facilitator. We design the route, coordinate accommodation, meals, activities, cultural experiences, and local host support, while licensed partners handle regulated transport, guiding, insurance, and compliance where required.
The Big Three
Culture, adventure, scenery
Culture
The Wild Coast is not just a coastline. It is a living Xhosa landscape of homesteads, language, ceremony, food, music, humour, family networks, and everyday rural life. Wild Coast Tours is built around respectful guest-to-local connection: shared meals, storytelling, craft, drumming, local hosts, village paths, and the small moments that help a place feel human rather than packaged.
Adventure
Adventure here is shaped by tides, gravel roads, river mouths, weather, horses, boats, fishing marks, hikes, waterfalls, surf, and the constant need to read the land properly. The experience is active and alive, but not reckless. Routes are curated with local knowledge, realistic timing, and the right partners so guests can lean into the wildness without feeling abandoned to it.
Scenery
The scenery is unusually layered: round green hills dropping into empty beaches, aloes and coastal grassland, rondavels on ridgelines, Nguni cattle on open slopes, river mouths cutting through sand, sea cliffs, waterfalls, and the deep green folds around Pondoland and Port St Johns. It is beautiful because it still feels lived-in, rural, and raw.
We exist to create authentic, meaningful adventure experiences that show guests the Wild Coast's raw beauty, living culture, and local rhythm without turning it into a performance.
Our role is to make the Wild Coast easier to experience without sanding away what makes it special. Guests get a clear route, planned departures, local support, and a generous expedition structure.
We curate our experiences to feel adventurous, social, scenic, and soulful. We incorporate the necessary structure to make each journey feel organised and safe, while retaining the raw elements that make the Wild Coast special.
What We Stand For
Our Values
Authentic
We build experiences around real places, real relationships, and respectful cultural exchange. The goal is connection, not staged spectacle.
Well-Run
The expedition is designed to feel adventurous, warm, and fun while staying coordinated. Local hosts, suppliers, guides, drivers, and activity partners each have clear roles.
Community-Connected
Wild Coast Tours works with the people and providers who make the route possible, so guest spending supports the local network behind the experience.